{"id":11550,"date":"2023-12-08T22:19:23","date_gmt":"2023-12-08T22:19:23","guid":{"rendered":"https:\/\/www.solar.com\/learn\/?p=11550"},"modified":"2023-12-08T22:23:37","modified_gmt":"2023-12-08T22:23:37","slug":"whats-a-good-price-for-rooftop-solar","status":"publish","type":"post","link":"https:\/\/www.solar.com\/learn\/whats-a-good-price-for-rooftop-solar\/","title":{"rendered":"What\u2019s a Good Price for Rooftop Solar in 2024?"},"content":{"rendered":"<p>At its core, rooftop solar is a way to pre-purchase 25 years of electricity in order to hedge against ever-rising utility rates \u2013 quite similar to buying bulk coffee grounds instead of individual Venti Lattes from Starbucks.<\/p>\n<p>The return on this long-term investment depends on a handful of key factors, including the price of the solar system itself. After all, the <a href=\"https:\/\/www.solar.com\/learn\/solar-panel-cost\/\" target=\"_blank\" rel=\"noopener\">cost of your solar system<\/a> is your line in the sand that says \u201c<em>This <\/em>is how much I\u2019m paying for electricity.\u201d<\/p>\n<p>Like anything else, homeowners want to know they\u2019re paying a good price for solar and, by extension, electricity. So, in this article, we\u2019ll take a look at average solar prices, how much they can vary, and what makes a good price for rooftop solar.<\/p>\n<p><strong>Jump to a section:<\/strong><\/p>\n<ul>\n<li><a href=\"#price\">What&#8217;s the average price of rooftop solar?<\/a><\/li>\n<li><a href=\"#compare\">Comparing solar prices by company<\/a><\/li>\n<li><a href=\"#why\">Why does rooftop solar pricing vary so much?<\/a><\/li>\n<li><a href=\"#what\">So, what\u00a0<em>is\u00a0<\/em>a good price for rooftop solar?<\/a><\/li>\n<\/ul>\n<p>Let\u2019s start with a recap of where residential solar prices have been in the last five years and where they are now.<\/p>\n<h2><a id=\"price\"><\/a>What\u2019s the average price of rooftop solar?<\/h2>\n<p>After decades of falling dramatically, the cost of residential solar projects \u2013 measured in Price Per Watt (PPW) \u2013 bottomed out at $2.92 per watt in 2019 and has increased slightly in the three years since to reach $3.27 in the first half of 2023, according to <a href=\"https:\/\/www.seia.org\/solar-industry-research-data\" target=\"_blank\" rel=\"noopener\">data from the Solar Energy Industries Association (SEIA)<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/assets.solar.com\/wp-content\/uploads\/2023\/12\/solar-price-per-watt-2023.png\" alt=\"Graph of residential solar PPW from 2011 to 2023\" width=\"1081\" height=\"858\" \/><\/p>\n<p>PPW measures the total cost of the project per watt of solar capacity installed. For context, residential solar panels are typically rated between 350 and 400 watts each, and the average rooftop solar system is around 7,000 watts (7 kilowatts).<\/p>\n<p>The price per watt of a solar project includes both \u201chard costs\u201d like panels, inverters, and racking and \u201csoft costs\u201d like labor, permitting, interconnection, customer acquisition, and general overhead. However, PPW does <em>not <\/em>typically include interest costs from taking out a <a href=\"https:\/\/www.solar.com\/learn\/solar-loans\/\" target=\"_blank\" rel=\"noopener\">solar loan<\/a>.<\/p>\n<p>Given the average solar system is around 7 kW (7,000 watts), the table below shows the average price of a home solar system during the last 15 years.<\/p>\n<h3>Residential solar price per watt (PPW) 2011-2023<\/h3>\n<table width=\"624\">\n<tbody>\n<tr>\n<td width=\"156\">Year<\/td>\n<td width=\"156\">PPW<\/td>\n<td width=\"156\">System Size (W)<\/td>\n<td width=\"156\">System Cost<\/td>\n<\/tr>\n<tr>\n<td width=\"156\">2011<\/td>\n<td width=\"156\">$6.25<\/td>\n<td width=\"156\">7,000<\/td>\n<td width=\"156\">$43,750.00<\/td>\n<\/tr>\n<tr>\n<td width=\"156\">2015<\/td>\n<td width=\"156\">$3.65<\/td>\n<td width=\"156\">7,000<\/td>\n<td width=\"156\">$25,550.00<\/td>\n<\/tr>\n<tr>\n<td width=\"156\">2019<\/td>\n<td width=\"156\">$2.92<\/td>\n<td width=\"156\">7,000<\/td>\n<td width=\"156\">$20,440.00<\/td>\n<\/tr>\n<tr>\n<td width=\"156\">2023<\/td>\n<td width=\"156\">$3.27<\/td>\n<td width=\"156\">7,000<\/td>\n<td width=\"156\">$22,890.00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Now that we have a sense of the average, let\u2019s get familiar with the range of prices you might see for rooftop solar in 2023 and 2024.<\/p>\n<h2><a id=\"compare\"><\/a>Comparing rooftop solar prices by company<\/h2>\n<p>Just like every other good and service \u2013 food, clothes, and electricity itself \u2013 the price of rooftop solar varies based on who you purchase the system from.<\/p>\n<p>For example, let\u2019s look at pricing for three of the industry\u2019s most prominent publicly-owned companies: Sunrun, Sunnova, and SunPower. We analyzed public filings by these three companies to get a sense of the average price per watt for their residential projects over time.<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 96px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px;\">Company<\/td>\n<td style=\"width: 20%; height: 24px;\">Public filing<\/td>\n<td style=\"width: 20%; height: 24px;\">Price per watt<\/td>\n<td style=\"width: 20%; height: 24px;\">Methodology<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px;\">Sunrun<\/td>\n<td style=\"width: 20%; height: 24px;\"><a href=\"https:\/\/d1io3yog0oux5.cloudfront.net\/_7a634c81d765e0fcfcd841be5b02e5ad\/sunrun\/db\/418\/3973\/supplemental_cost_memo\/Sunrun-3Q2023-MetricCalculations.pdf\">Q3 2023<\/a><\/td>\n<td style=\"width: 20%; height: 24px;\">$4.69<\/td>\n<td style=\"width: 20%; height: 24px;\">Latest quarter&#8217;s average creation cost + platform services margin<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px;\">Sunnova<\/td>\n<td style=\"width: 20%; height: 24px;\"><a href=\"https:\/\/investors.sunnova.com\/news-events-and-presentations\/quarterly-results\/default.aspx\">Q3 2023<\/a><\/td>\n<td style=\"width: 20%; height: 24px;\">$4.18<\/td>\n<td style=\"width: 20%; height: 24px;\">Latest quarter&#8217;s total creation cost divided by watts of solar capacity deployed<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 20%; height: 24px;\">SunPower<\/td>\n<td style=\"width: 20%; height: 24px;\"><a href=\"https:\/\/investors.sunpower.com\/static-files\/44711f8c-2e1f-4932-9255-79dcd1d41d10\">Q2 2023<\/a><\/td>\n<td style=\"width: 20%; height: 24px;\">$3.69<\/td>\n<td style=\"width: 20%; height: 24px;\">Latest quarter&#8217;s revenue per watt + margin per watt for residential projects<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Of course, prices are constantly fluctuating. The chart below shows PPW over time based on our analysis of public filings.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/assets.solar.com\/wp-content\/uploads\/2023\/12\/Solar-pricing-trends-Q4-2023.png\" alt=\"Graph showing PPW of public residential solar companies from 2017-2023\" width=\"2261\" height=\"1894\" \/><\/p>\n<p>There are a few things to take away from this chart:<\/p>\n<ol>\n<li>Solar pricing is not uniform, even among companies of comparable size and structure<\/li>\n<li>Residential solar prices have been trending upward since 2019, as confirmed by the SEIA chart above<\/li>\n<li>Large public solar companies are reporting higher PPW than the SEIA\u2019s average for the first half of 2023<\/li>\n<\/ol>\n<p>On the other end of the spectrum, we\u2019ve got Tesla \u2013 a privately owned and (once) nationwide residential solar services company \u2013 with an average PPW of around $2.50 (based on quotes we\u2019ve been able to gather and analyze).<\/p>\n<p>That gives us a range of more than $2 per watt for residential solar pricing \u2013 a difference of\u00a0<em>at least<\/em> $14,000 on a 7 kW project. How in the world could prices vary so much for the same \u2013 or very similar \u2013 product?<\/p>\n<p>&nbsp;<\/p>\n<gs-injectable background = 'true' border='true' primary_color = '#8b72d3' secondary_color='#f98d7e' utm_campaign = 'get_started_injectable' utm_medium='good solar price' content_texts = 'true' upper_text='Compare quotes from multiple' upper_text_span = 'trusted installers' lower_text='See local solar pricing' lower_text_span = 'for your area' get_started_text='Get started' only_community_solar='false'><\/gs-injectable>\n<p>&nbsp;<\/p>\n<h2><a id=\"why\"><\/a>Why does rooftop solar pricing vary so much by company?<\/h2>\n<p>To understand the variation in solar prices between companies, it\u2019s important to first have a sense of what goes into the cost of a solar project.<\/p>\n<p>As we mentioned above, rooftop solar costs can be broken into two categories: Hard costs and soft costs. Each category accounts for roughly half of the total project cost, based on the latest <a href=\"https:\/\/www.nrel.gov\/docs\/fy23osti\/87303.pdf\" target=\"_blank\" rel=\"noopener\">data from the National Renewable Energy Lab<\/a> (NREL).<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium\" src=\"https:\/\/assets.solar.com\/wp-content\/uploads\/2023\/12\/residential-solar-cost-breakdown-2023.png\" alt=\"Pie chart showing hard versus soft costs of a residential solar project\" width=\"2141\" height=\"1979\" \/><\/p>\n<p>While hard costs make up a substantial chunk of a solar project, they are relatively stable from company to company and can be controlled \u2013 to some extent \u2013 by selecting various models of panels and inverters.<\/p>\n<p>Soft costs, on the other hand, can vary substantially from company to company and <em>aren\u2019t <\/em>easily influenced by customers.<\/p>\n<p>For example, you can easily select lower-priced panels and inverters to reduce the hard costs of your project, but you won\u2019t have much luck asking a company to use lower-priced installation technicians to reduce the soft costs of your project.<\/p>\n<h3>Variations in soft costs<\/h3>\n<p>Drilling down a bit further, a substantial chunk of soft costs is dedicated to customer acquisition (aka marketing), profit, and general overhead \u2013 which can vary greatly from company to company.<\/p>\n<p>For example, Sunrun is a large publicly traded company that:<\/p>\n<ul>\n<li>Engages in complex and wide-reaching marketing campaigns<\/li>\n<li>Has over 10,000 employees<\/li>\n<li>Has obligations to public shareholders<\/li>\n<\/ul>\n<p>These massive operating costs along with the public shareholder pressure certainly influence Sunrun\u2019s soft costs and may help to explain the higher-than-average PPW reported in their public filings.<\/p>\n<p>By contrast, residential solar companies that boast an exceptionally low PPW do so largely by reducing soft costs, often by replacing human sales and support staff with automation. This model can be effective for reducing <em>upfront <\/em>costs but comes at the expense of:<\/p>\n<ul>\n<li>Robust guidance and customization during the design and sales processes<\/li>\n<li>Human support and advocacy during permitting, installation, and activation<\/li>\n<li>In-house (and easily accountable) installation services<\/li>\n<li>Ongoing system monitoring, warranty support, and <em>prompt <\/em>maintenance<\/li>\n<\/ul>\n<p>For example, we mentioned above that Tesla solar systems typically cost around $2.50 per watt. While this is exceptionally low, it\u2019s <a href=\"https:\/\/www.yelp.com\/biz\/tesla-energy-solar-sacramento\" target=\"_blank\" rel=\"noopener\">well-documented<\/a> that Tesla\u2019s sales and customer service are <a href=\"https:\/\/www.bbb.org\/us\/il\/glenview\/profile\/solar-energy-contractors\/tesla-solar-technologies-company-0654-88588323\/customer-reviews\" target=\"_blank\" rel=\"noopener\">largely automated<\/a> and <a href=\"https:\/\/www.reddit.com\/r\/solar\/comments\/187gpa4\/my_tesla_solar_system_has_failed_4_times_now_and\/?share_id=-BupXo3Z-tuUwRrDIngSC&amp;utm_content=4&amp;utm_medium=ios_app&amp;utm_name=iossmf&amp;utm_source=share&amp;utm_term=22\" target=\"_blank\" rel=\"noopener\">notoriously unhelpful<\/a> \u2013 which can substantially affect your solar savings over time.<\/p>\n<p>When it comes to your solar system, electricity production equals money. Every minute that your system is under-producing \u2013 or not producing at all \u2013 is a minute that you are paying too much for electricity and eroding your return on investment.<\/p>\n<h2><a id=\"what\"><\/a>So, what is a good price per watt for rooftop solar?<\/h2>\n<p>A good price per watt for rooftop solar provides a balance of savings potential <em>and<\/em> robust warranty and service coverage. Based on recent solar pricing trends from the SEIA, this balance can be found in the $3-4 per watt range for residential solar projects.<\/p>\n<p>If you focus only on finding the absolute lowest price, you risk sacrificing quality in workmanship and customer service which can actually eat away at your long-term savings. On the other hand, paying a higher PPW to work with a large public company doesn&#8217;t necessarily translate into higher quality and service. In fact, the added cost is likely going to pay for layers of corporate bureaucracy, expensive marketing campaigns, and insatiable shareholder demands.<\/p>\n<p>The best way to find the Goldilocks Zone of solar pricing is to compare multiple quotes from <em>local and regional\u00a0<\/em>solar installers. <a href=\"https:\/\/www.solar.com\/dashboard\">Connect with an Energy Advisor today to easily compare quotes from vetted installers in your area.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At its core, rooftop solar is a way to pre-purchase 25 years of electricity in order to hedge against ever-rising utility rates \u2013 quite similar to buying bulk coffee grounds&#8230;<\/p>\n","protected":false},"author":51,"featured_media":11555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4,83],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v19.10) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s a Good Price for Rooftop Solar in 2024? | Solar.com<\/title>\n<meta name=\"description\" content=\"Price per watt is a useful measurement to compare solar pricing apples-to-apples. 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He's been published by the Associated Press, Yahoo! Finance, MarketWatch, Home.com, Emeraldology.com and many other digital and print outlets. He's also been cited as a solar expert in The Mortage Reports Sam has a BA in Communication with an Emphasis in Journalism from the University of North Dakota and was named 425 Magazine's \\\"Top 30 Under 30 Professionals\\\" in 2020 while running an sustainable e-commerce startup. Based just outside of Seattle, WA, his 4.5 kW solar system provides enough power for his wife, daughter, and dog -- for now.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/samuel-wigness\/\",\"https:\/\/twitter.com\/SamuelWigness\"],\"url\":\"https:\/\/www.solar.com\/learn\/author\/swigness\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What\u2019s a Good Price for Rooftop Solar in 2024? | Solar.com","description":"Price per watt is a useful measurement to compare solar pricing apples-to-apples. 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