{"id":6412,"date":"2014-10-17T13:11:00","date_gmt":"2014-10-17T13:11:00","guid":{"rendered":"https:\/\/www.portal.solar.com\/learn\/get-the-solar-energy-facts-what-are-you-really-paying-for\/"},"modified":"2022-11-03T19:52:40","modified_gmt":"2022-11-03T19:52:40","slug":"get-the-solar-energy-facts-what-are-you-really-paying-for","status":"publish","type":"post","link":"https:\/\/www.solar.com\/learn\/get-the-solar-energy-facts-what-are-you-really-paying-for\/","title":{"rendered":"Get the Solar Energy Facts \u2013 What Are You Really Paying For?"},"content":{"rendered":"

 <\/p>\n

The fall heat doesn\u2019t seem to be subsiding, the air conditioner is still clicking on every day and you\u2019ve decided that you\u2019ve waited long enough. It\u2019s time to install solar at your home.<\/p>\n

After a quick web search, you get educated on the basic solar energy facts and make a couple of phone calls. Now there is a stack of bids sitting on the kitchen counter, and you don\u2019t know what to do next. The bids are confusing, each one offers a different payment scheme, and you\u2019re worried that you\u2019ll make the wrong choice.<\/p>\n

You\u2019re not alone. A quick Google search for the term, \u201cconfusing solar bids,\u201d<\/a> reveals numerous guides to understanding solar bids, along with comments from frustrated homeowners. One reason for this confusion is that there are a variety of finance options available, including a cash purchase, lease and power purchase agreements. But in addition to this, the bids are intentionally confusing because much of the purchase price is made up of what\u2019s known in the industry as \u201csoft costs.\u201d<\/p>\n

While \u201chard costs\u201d reflect the price of the actual panels and hardware, etc., and are actually decreasing year over year, soft costs refer to expenses associated with supply chain, labor, permitting and system design. While these soft costs are technically legitimate, not all are created equal. According to the most recent National Renewable Energy Laboratory<\/a>\u00a0report, the soft costs associated with customer acquisition average around 48 cents per watt. The report determined that customer acquisition was the surveyed solar installers\u2019 third largest soft cost expense.<\/p>\n

\"SolarNow, customer acquisition is important, but that\u2019s a lot of money. Let\u2019s do some quick math:<\/p>\n

According to gosolarcalifornia.ca.gov<\/a>, the average home solar installation system is four kilowatts, and there are 1,000 watts per kilowatt.<\/p>\n

So take the 4,000 watts that are in an average-size system and multiply them by 48 cents per watt, and you\u2019re looking at $1,920 in customer acquisition costs associated with the average installation.<\/p>\n

Dang, right?<\/p>\n

You\u2019re on the hook for nearly $2,000 worth of costs generated by the solar company\u2019s attempts at finding you as a customer and their subsequent marketing efforts.<\/p>\n

And that\u2019s where we come in. As a solar bidding marketplace, Solar.com reduces customer acquisition costs by bringing buyers to their area\u2019s top quality installers instead of the other way around. As a result, solar installers save on marketing and lead generation, and this results in bids that are, on average, 25% less than what homeowners can get on their own.<\/p>\n

For each job, we obtain seven to nine bids, analyze them, and then make recommendations based on our customers\u2019 needs and their unique situations. Our advocacy takes the stress and worries out of the whole bidding process. Then, throughout the installation, we\u2019re there to answer questions and provide support should any issues arise.<\/p>\n

The Solar.com bidding service is free to homeowners. If you\u2019d like to see how much you can save, head on over to our bid generator<\/a>. If you\u2019ve already obtained some bids on your own, we\u2019ll include them in our analysis, and if they\u2019re a good deal, we\u2019ll let you know.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  The fall heat doesn\u2019t seem to be subsiding, the air conditioner is still clicking on every day and you\u2019ve decided that you\u2019ve waited long enough. It\u2019s time to install…<\/p>\n","protected":false},"author":51,"featured_media":8139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[80],"tags":[],"yoast_head":"\nGet the Solar Energy Facts \u2013 What Are You Really Paying For? | Solar.com<\/title>\n<meta name=\"description\" content=\"Learn how Pick My Solar reduces the cost of a solar installation for homeowners with these solar energy facts. 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