Growth Marketer

About the role

You will help homeowners find a genuinely better way to go solar, and prove what works with real data. You will run acquisition across channels and obsess over the funnel from first click to first quote, always favoring clarity and honesty over hype.

What you will do

• Plan and run acquisition across paid, organic, lifecycle, and content channels.
• Own the top of the funnel and partner with product on everything below it.
• Design experiments, measure honestly, and double down on what actually works.
• Write and brief marketing copy that is clear and true, never hypey.
• Report on the metrics that matter and cut what does not.

What we are looking for

• 4+ years in growth or performance marketing, ideally consumer.
• Hands-on with paid channels and analytics; you can run and read an experiment.
• A strong sense for clear, honest messaging.
• Data fluency and a bias to action.

Nice to have

• Experience marketing a considered, high-ticket consumer purchase.
• SEO and lifecycle/CRM experience.

How we work

We are a small, high-ownership team rethinking how millions of homeowners buy solar. We ship fast, keep transparency inside as honest as it is outside, and let the best idea win wherever it comes from. Remote-friendly and outcome-focused: we care what you build, not where you sit.