Sales & proposal integrity
Sales Integrity4.7/10
Reviewers most often describe sales and proposal issues as a source of frustration, with complaints focused on unclear expectations, missing or incomplete proposal details, and difficulty getting timely help after signing. A smaller set of reviews describes the initial proposal as accurate and aligned with later production expectations.Solar.com's composite of published customer feedback, not a customer quote
Proposal details and expectations. Reviewers say some key proposal information was missing or not fully explained before signing, which led to confusion about what was included and who would handle each step. Representative review excerpt: "Long version: We found out after installation that a crucial page had been left out of the proposal we were provided before signing the contract."
Difficulty getting answers. Several reviewers report trouble reaching support or getting consistent responses after the sale, with some describing repeated calls and transfers. Representative review excerpt: "Throughout the whole process we have had THE WORST time trying to speak to anyone, then often times we get sent to someone out of the country and no one..."
Initial proposal matched output. A few reviewers say the quoted production level was close to what they saw after installation, suggesting the initial proposal was accurate for them. Representative review excerpt: "So far, power production on a sunny, cloudless day is a little less than the rated peak power, as quoted in the initial proposal, but I'm hoping that will improve..."
Price & financing transparency
Price Transparency4.0/10
Reviewers most often raise concerns about deposits, final pricing, and unclear timing around setup or activation after payment. The available reviews in this category are overwhelmingly complaint-driven, with little evidence of clear praise around pricing or financing communication.Solar.com's composite of published customer feedback, not a customer quote
Payment timing and deposits. Some reviewers describe paying in full or placing funds during closing, then waiting without clear next steps or timely follow-through. Representative review excerpt: "Paid the full purchase price for the panels as part of closing escrow."
No clear timeline after payment. Reviewers report that even after permission to operate, they were still told setup was needed with no clear timeline provided. Representative review excerpt: "Now that we have our permission to operate, GAF has stated they “still need to set things up” in order to turn on our solar, with no timeline given, again."
Refund and support frustration. Several reviews describe difficulty getting help from customer care when they had billing or account questions, with little resolution reported. Representative review excerpt: "Their customer care center can’t do anything other than leave a message or escalate to a supervisor."
Communication & coordination
Communication1.9/10
This is the weakest-rated category, and reviewers overwhelmingly describe poor responsiveness, missed follow-through, and a lack of clear ownership across the project. Positive reviews do exist, but they are outnumbered by complaints about repeated calls, unanswered emails, and coordination breakdowns.Solar.com's composite of published customer feedback, not a customer quote
Repeated contact with no action. Reviewers frequently report emailing and calling many times without getting meaningful progress or a clear response. Representative review excerpt: "Emailed so many times and called their support team but no action."
Delays in coordination. Some reviewers say they were told work or submissions would be handled, but those follow-ups did not happen when expected. Representative review excerpt: "I have called multiple times over months, and each time I was told that my PTO application would be submitted “now” or that someone would “take care of it.” I..."
Helpful project coordinators. A smaller group of reviews describes specific coordinators as organized, professional, and helpful in keeping the project moving. Representative review excerpt: "Veronica guided us through the setup, scheduling, and other work, David made sure the roof installation went smoothly and went perfectly, Aaron and Andrew acted incredibly professional during the electrical..."
Timeline reliability
Timeline Reliability2.0/10
Reviewers most often describe long waits for permitting, activation, and utility-related steps, along with missed timing expectations. A handful of reviews report smooth or timely progress, but the dominant pattern is delay and uncertainty.Solar.com's composite of published customer feedback, not a customer quote
Long waits for activation. Many reviewers say their systems were installed but still were not activated for weeks or months afterward. Representative review excerpt: "Eventually, PTO was approved in April, but even after approval, I have been waiting over two weeks for system activation."
Missed schedule expectations. Some reviews describe being told the process would take a shorter period, only to still be waiting months later. Representative review excerpt: "(I was warned by the title company that's handled many homes with GAF solar that it could take 2-3 months) It's now been over 4 months; I have reached out..."
Smooth timeline for some projects. A few reviewers report the process moving smoothly from installation through final inspections and completion. Representative review excerpt: "Everything went smoothly from the first site visit, installation and cleanup to the final inspections."
Workmanship & site care
Workmanship6.4/10
This category is more favorable than the rest of the review set, with many reviewers describing professional installation, solid cleanup, and smooth final inspections. Still, there are complaints about debris left behind, follow-up issues, and work that did not match the agreed plan.Solar.com's composite of published customer feedback, not a customer quote
Professional installation results. Several reviewers describe the roofing and electrical work as professional, with crews handling the job cleanly and completing inspections smoothly. Representative review excerpt: "Everything went smoothly from the first site visit, installation and cleanup to the final inspections."
Cleanup and site issues. Some reviewers report debris or other site-care problems after installation and say extra follow-up was needed to get those items addressed. Representative review excerpt: "Cassy made me send pics of the nails and debris left all over the place when it was evident what needed cleaned up."
Work not matching the plan. A few reviews say the installation did not follow the planned scope, which led to additional frustration after the crew left. Representative review excerpt: "They are unresponsive and slow, they don't follow up, and did not install according to the plan."
Long-term support & performance
Long-Term Support5.0/10
Reviewers give mixed feedback after installation, with some saying production and post-install coordination met expectations, while many others describe support gaps once the system was supposed to be running. Complaints focus on delayed service, unclear support ownership, and trouble getting issues addressed after turn-on.Solar.com's composite of published customer feedback, not a customer quote
Post-install support problems. Many reviewers say they struggled to get service or repair help after installation, including repeated follow-up without resolution. Representative review excerpt: "A service appointment was scheduled for a site visit to repair the issue, and I rearranged my schedule to be available."
Unclear support responsibility. Some reviewers urge buyers to verify who is responsible for support because they felt the post-install process was not clearly handled. Representative review excerpt: "Before buying a home with GAF products installed, I would urge buyers to carefully verify that the system is fully functional, confirm exactly who is responsible for support, and get..."
Production and process can meet expectations. A smaller set of reviews says the work was professionally done and that production was meeting or exceeding expectations after completion. Representative review excerpt: "The process from signing the agreement to PTO is a long one, but the work was done professionally, and so far production is exceeding expectations."
How this is built: category scores and summaries weigh the company's full published rating record (109 Google reviews averaging 2.0 stars), the most recent and most relevant review texts, and recurring feedback themes verified acrossGoogle and Yelp. Ratings and review excerpts from published review sources. Refreshed as new feedback is published. No installer can pay to change it.