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BREAKING: Will PG&E’s Bankruptcy Affect Going Solar?

By Solar Panel Costs by State No Comments

After weeks of speculation, Pacific Gas & Electric, the largest utility in the Golden State, has announced plans to file Chapter 11 bankruptcy protection in the face of an estimated $30 billion in wildfire damage liabilities.

PG&E’s shares have dropped from a 52-week high of $49.42 to $8.33 as of this writing.

PG&E-bankruptcy-stock-plunge

While many details remain to be determined, the biggest question on our mind is: How will this affect PG&E’s more than 300,000 customers with solar?

Let’s explore the potential ramifications for going solar in PG&E territory, in light of this announcement.

We sat down with James Kelly, former Senior Vice President for Southern California Edison and Board Member to a multitude of grid modernization ventures, to learn his perspective.

“PG&E and policymakers want to ensure that customer safety and service is not affected by this. That’s going to be tough to do. I lived through the financial crisis of 2000 and 2001 with Edison. It was very hard to retain qualified employees, it was difficult to keep focus and keep funding because we were all insolvent.”

– James Kelly, Former SVP, SoCal Edison

A Very Simple Look at Solar in PG&E Territory

To start, let’s clarify what kind of solar projects were concerned with.

PG&E handles two different categories of PV projects:

  1. Utility-scale. Solar projects in this category are massive solar fields (more than 1 MW) in remote areas. Utilities purchase solar power from project developers under decades-long Power Purchase Agreements.
  2. Distributed-scale. Utilities also manage “behind the meter” solar generation from much smaller systems on homes and business (usually less than 50 kW). System owners receive bill credits for the excess solar they generate and save money by reducing their need to draw power from the grid.

Utility-scale solar doesn’t offer much insight here. When PG&E filed for bankruptcy in 2001 during the state energy crisis, Power Purchase Agreements were “essential services” that did not get curtailed.

Unfortunately, it looks like large solar projects in development have already taken a hit this time around. The Topaz Solar Farm, a stunning 550 MW, was recently downgraded in its credit rating from B to BBB- junk status.

How will homeowners with solar be affected by PG&E’s bankruptcy?

The California Public Utilities Commission’s President, Michael Picker, compared reforming the utility to “repairing a jetliner while it’s in flight.” Homeowners in PG&E should get ready for some turbulence.

1. Higher customer rates. One thing that is almost certain for PG&E customers is to expect higher rates for gas and electricity. That’s exactly what happened last time in 2001, and it took the company roughly 5 to 10 years to smooth over that premium. California Senate Bill 901, passed last year, gives utilities like PG&E the ability to pass on some of the costs from wildfire damages to ratepayers, so the stage is set for significantly higher bills.

“All of what is going on with PG&E is almost inevitably going to raise the cost of power from PG&E to it’s customers, which means solar becomes a more attractive economic deal for those customers.”

– James Kelly, Former SVP, SoCal Edison

2. Continued service… for now. Under Chapter 11 bankruptcy, PG&E has temporary protection from creditors and can keep the grid operational. That means things are business as usual for six months to a year.

However, this also means the company is subject to the will of a bankruptcy court. If PG&E were forced to run a skeleton crew, non-essential departments like distributed solar may cease to function. That would mean interruptions to Net Energy Metering service claims, incentives processing, and inspections that are necessary to first turn on your system.

“I think it’s going to be very difficult for PG&E to keep focus on doing things like solar roof interconnection. I think they will try. I think the PUC will order them to continue processing requests in a timely fashion. But it will be tough.”

– James Kelly, Former SVP, SoCal Edison

3. Delay in grid modernization. PG&E has been slated for many grid investments to meet the state’s 100% clean energy climate goals, particularly around vehicle electrification and energy efficiency. Their participation in the rebate portion of the Energy Upgrade program may come to a halt. Expect delays in broader access to vehicle charging infrastructure. This will generally impact the adoption of EVs, which in turn could slow the adoption of home solar.

The Silver Solar Lining

The last thing PG&E ratepayers want is higher rates. It seems almost unavoidable now, regardless of how stakeholders decide to manage the wildfire damage expenses.

There is a thin silver lining here, at least. Higher utility costs can be avoided by going solar. By going solar now, you can lock in your electricity costs to the solar system instead of being subject to utility rate hikes.

“Ultimately, consumers will pay more for electric power as a result of this. So, the conclusion is that the value of self generating power like rooftop solar, with or without the Investment Tax Credit, ought to increase because you’re bypassing higher cost utility power.”

– James Kelly, Former SVP, SoCal Edison

An Expedited Solar Experience with Solar.com

For a limited time, Solar.com will help PG&E customers go solar as quickly and efficiently as possible, to lock in electric rates and install before any potential issues arise.

  1. We will provide a guaranteed 24-hour turnaround on designs and bids from our provider partners in PG&E territory.
  2. We will also guarantee that your system is fully installed within 90 days.
  3. We will provide a $250 rebate to homeowners who pair a home battery with their solar array.

Visit our solar marketplace for PG&E customers to learn more and get started.

Be sure to spread the word to your friends and family in PG&E territory – it’s a critical time to build a safeguard around your electrical service.

Department of Energy Study Proves Customers Save with Solar.com

By How Much Do Solar Panels Save? No Comments

The U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) just released a report that found that solar customers can achieve lower system prices by using online quote platforms like Solar.com.

The research Solar Buyer’s Markets: Unlocking Lower Photovoltaic and Battery Prices on Online Quote Platforms, was based entirely on solar PV and battery pricing data directly from Solar.com’s own solar quote database.

The Department of Energy researchers found that:

  • Customers save with solar marketplaces. Platforms like Solar.com save solar shoppers between $0.20 to $0.40 per watt on their system or $1,000-$2,000 in savings for a 5-kW PV system. This equates to 10% average lower costs than if a homeowner were to individually contact installers.
  • Customers save on home batteries too! About 93% of battery quote prices on Solar.com are lower than market-wide average prices.

Here’s a summary of the key findings from the NREL report.

What are online solar marketplaces?

The report notes how a majority of U.S. residential solar photovoltaic (PV) and battery customers obtain quotes directly from installers.

However, the entire process of quote collection is troublesome, as it requires prospective customers to invest time and effort to identify installers, arrange paperwork, and answer multiple phone calls to obtain a cost quote.

Many shoppers, so intimidated by the process, give up on the idea of going solar entirely.

The good news is that an increasing number of PV and battery customers are approaching online quote platforms to obtain multiple solar quotes easily and quickly.

How does a solar quote platform work?

There are three major components to solar marketplaces:

  1. Customers,
  2. the solar quote platform (Solar.com),
  3. and a network of installers.

The process for this online experience is typical:

  1. A customer or a homeowner submits information about the home and desired system characteristics to the quote platform.
  2. The platform collects this information from the customer, anonymizes it, and shares with a network of installers.
  3. Interested installers submit bids to the online quote platform.
  4. The platform analyses the bids from the installers and posts eligible quotes to its online quotes page, where customers can compare multiple solar quotes and can finalize one installer with the best quote.

Typical Process for How a Solar Marketplace WorksSource: NREL

The Main Benefits of Online Solar Quote Platforms

  1. Quote platforms can save prospective customers a lot of time and effort by providing multiple quotes directly and easily.
  2. With multiple cost quotes, quote platforms provide more bargaining power to the customers.
  3. With quote platforms, customers can save roughly $0.20/W-$0.40/W. This is equivalent to $1,000-$2,000 in savings for a 5-kW PV system.

Data and Methods

The report analyzed the effects of quote platforms use on PV and battery bid prices by using data from Solar.com. The report compared quote prices on our platform to market PV prices using price data from the Lawrence Berkeley National Laboratory’s Tracking the Sun (TTS) data set.

Analysis of PV Bid prices

  • Prices on our platform were found to be 10% lower than the market PV prices.
  • 72% of platform PV prices are lower than $4/W, while only 51% of market prices could make the same claim.
  • The results show that PV platform prices on Solar.com are roughly $0.41/W lower on average than market prices.

Average PPW on Pick My Solar

Online solar marketplace prices versus market average prices (Source: NREL)

Here are the results on a state-by-state, basis, for the areas analyzed:

State-by-state Pricing of Pick My Solar

Online solar marketplace pricing per state versus market average (Source: NREL)

Analysis of Battery installation bid prices

  • Despite the hardware costs of batteries dropping by 73% from 2010 to 2016, the installed battery prices have remained high.
  • Studies show that battery customers can obtain lower prices by getting battery quotes from quote platforms such as Solar.com
  • About 93% of battery quote prices on Solar.com are lower than market-wide average prices.

By combining the results from PV analysis and battery bid analysis, the research report clearly indicates that quote platforms provide a pathway to installed price reductions for batteries and for residential PV systems.

Key Aspects of Online Solar Marketplaces

The report also dove into a number of factors that are critical to the proper operation of a solar quote platform. We’re happy to see Solar.com checking all the boxes!

1. Customer Trust

Establishing customer trust is crucial for solar platforms. Solar systems cost roughly the amount of a new car, and facilitating that transaction online takes special care.

Solar.com assigns a dedicated Energy Advisor to every customer and helps them navigate through the entire process.

Even after signing up with a specific installer, Solar.com’s Customer Success department stays in touch with the customer to ensure a smooth installation process and mediates any issues with the installer.

With this level of support, Solar.com ensures a customer-centric experience.

2. Market Transparency

With the non-transparent nature of the overall solar market, customers have limited access to information about products, prices, specifications, and installers.

To accelerate PV adoption, the report highlighted information transparency as an important way to bridge this gap in the market.

Quote platforms can improve market transparency by providing various informational resources about PV adoption process (like providing data for NREL reports!).

Being transparent helps quote platforms to attract more customers by building customer confidence.

Solar.com provides educational resources like fair market prices, guides on the process of going solar, and information on installers.

We also have a video library and organizes weekly livestreams to provide information on various topics and answers prospective customer questions.

3. Quality Guarantees

Compared to other investments like the stock market, going solar is an extremely low-risk investment. But there is a chance a solar system under produces, gets physically damaged, or malfunctions.

To reduce these risks it is important for the customers to have access to quality guarantees from the installer and manufacturer.

The report notes how solar platforms can further reduce risk by serving as guarantors of qualities and warranties by setting minimum levels of certifications, insurance, product warranties for bids posted to the platform.

Solar.com requires all the installers to be fully insured and certified by the North American Board of Certified Energy Practitioners.

We only onboard installers with at least three years of solar installation experience. See our full list of installer criteria here.

In addition, Solar.com guarantees the system will generate at least 95% of the electricity we projected for a year. If not, we compensate the customer for the reduction in the cost savings and work quickly to resolve system issues.

Solar Marketplaces – a Win-Win for Going Solar!

This NREL study provides strong evidence that customers receive lower PV prices and battery bids with platforms like ours. Be sure to read through it here.

Solar Buyer's Markets: Unlocking Lower Photovoltaic and Battery Prices on Online Quote PlatformsThe Solar.com team would like to extend a special thank you to Eric O’Shaughnessy and Robert Margolis, who authored the report!

Going solar may seem daunting for some people, but it doesn’t have to be.

Try our solar calculator for an instant look at how much you can save if you converted to solar power. Our Energy Advisors look forward to showing you solar quotes for your home from providers near you!