Get the Solar Energy Facts – What Are You Really Paying For?
The fall heat doesnt seem to be subsiding, the air conditioner is still clicking on every day and youve decided that youve waited long enough. Its time to install solar at your home.
After a quick web search, you get educated on the basic solar energy facts and make a couple of phone calls. Now there is a stack of bids sitting on the kitchen counter, and you dont know what to do next. The bids are confusing, each one offers a different payment scheme, and youre worried that youll make the wrong choice.
Youre not alone. A quick Google search for the term, confusing solar bids, reveals numerous guides to understanding solar bids, along with comments from frustrated homeowners. One reason for this confusion is that there are a variety of finance options available, including a cash purchase, lease and power purchase agreements. But in addition to this, the bids are intentionally confusing because much of the purchase price is made up of whats known in the industry as soft costs.
While hard costs reflect the price of the actual panels and hardware, etc., and are actually decreasing year over year, soft costs refer to expenses associated with supply chain, labor, permitting and system design. While these soft costs are technically legitimate, not all are created equal. According to the most recent National Renewable Energy Laboratory report, the soft costs associated with customer acquisition average around 48 cents per watt. The report determined that customer acquisition was the surveyed solar installers third largest soft cost expense.
Now, customer acquisition is important, but thats a lot of money. Lets do some quick math:
According to gosolarcalifornia.ca.gov, the average home solar installation system is four kilowatts, and there are 1,000 watts per kilowatt.
So take the 4,000 watts that are in an average-size system and multiply them by 48 cents per watt, and youre looking at $1,920 in customer acquisition costs associated with the average installation.
Youre on the hook for nearly $2,000 worth of costs generated by the solar companys attempts at finding you as a customer and their subsequent marketing efforts.
And thats where we come in. As a solar bidding marketplace, Solar.com reduces customer acquisition costs by bringing buyers to their areas top quality installers instead of the other way around. As a result, solar installers save on marketing and lead generation, and this results in bids that are, on average, 25% less than what homeowners can get on their own.
For each job, we obtain seven to nine bids, analyze them, and then make recommendations based on our customers needs and their unique situations. Our advocacy takes the stress and worries out of the whole bidding process. Then, throughout the installation, were there to answer questions and provide support should any issues arise.
The Solar.com bidding service is free to homeowners. If youd like to see how much you can save, head on over to our bid generator. If youve already obtained some bids on your own, well include them in our analysis, and if theyre a good deal, well let you know.